Sister Stride

The brief: A female led running group to build and comfortable space for females to feel safe and supported. They wanted something bright and bold to create a strong social media presence, obviously appealing to females. They loved the idea of a sticker style logo with a basic font.

A black and white photo of a woman in a mid-air jump with her arms raised. Overlaid text in multiple colors says "SISTER STRIDE" in pink, orange, and yellow.

Shadow of a person walking on a street with a sneaker visible at the bottom, with the words 'SISTER STRIDE' in red on a pink circle overlay.

Blurred black and white image of children running, with three color swatches overlayed: pink (#FFB5D0), orange (#F44A07), yellow (#EAE15A), and a white (#EFE3E4) label at the bottom.