A smartphone lying on a green surface displaying an image of a woman in a green swimsuit and several smaller images of women in swimwear.

Mimi x Roxy

The brief: A vibrant collaboration between spiritual creative, Mimi Elashiry, and ROXY. This campaign involves bold colour, illustration and mix of film and digital photography. Definitely one of my favourites campaigns I’ve had the pleasure of working on.

This campaign involved the design of EDM’s, paid social assets, website homepage assets, website banners and tiles and UX page assets.

Multiple vertical collage advertisements for Roxy and Mii models, featuring women in swimwear and casual beachwear at various outdoor locations including beaches and jungles, with text promoting a free experience.
Computer monitor displaying the homepage of Roxy website, featuring two models in pink checkered swimwear and beach background.
Collage of three photos on a light background featuring women in bikinis at the beach.