I Love Linen - Indigo

The brief: A colour with so much depth, I loved playing with the white space in this campaign, contrasting the deep blue against crisp white. The logo for this one nods to the flow of the ocean with a bold type typeface to link back the boldness of the colour.

This was a successful campaign for I Love Linen particularly with paid media performance. These were some of the top performing ads for 2024.